Don’t Feel Too Bad

Apple’s stock is set to tumble 8% at the open. At $98, it will be trading at the same price it was all the way back in July 2014. But despite the recent setback, it’s hard to feel too bad for Apple share holders, who have enjoyed one hell of a ride.

Below are a few charts showing how Apple’s returns depending on when an investor first bought it.

2010

2010

2011

2011

2012

2012

2013

2013

2014

2014 apple numbers

Investors who bought Apple in 2010 don’t have much to complain about, but human nature will compel them to anyway as stocks are a game of “what have you done for me lately.”

The question that we’ll hear over and over is “are Apple’s best days behind it?” Maybe yes and maybe no, but that’s not the most important question. Investors who buy at the right price can still make money even if Apple’s “best days” are in fact behind it. The tricky thing is figuring out whether that price is $98 or $68.