Don’t Feel Too Bad

Apple’s stock is set to tumble 8% at the open. At $98, it will be trading at the same price it was all the way back in July 2014. But despite the recent setback, it’s hard to feel too bad for Apple share holders, who have enjoyed one hell of a ride.

Below are a few charts showing how Apple’s returns depending on when an investor first bought it.

2010

2010

2011

2011

2012

2012

2013

2013

2014

2014 apple numbers

Investors who bought Apple in 2010 don’t have much to complain about, but human nature will compel them to anyway as stocks are a game of “what have you done for me lately.”

The question that we’ll hear over and over is “are Apple’s best days behind it?” Maybe yes and maybe no, but that’s not the most important question. Investors who buy at the right price can still make money even if Apple’s “best days” are in fact behind it. The tricky thing is figuring out whether that price is $98 or $68.

This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

The Compound Media, Inc., an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. Investments in securities involve the risk of loss. For additional advertisement disclaimers see here: https://www.ritholtzwealth.com/advertising-disclaimers

Please see disclosures here.