A few weeks ago Ben and I got the following email:

I think the show would benefit from a logo (or a mascot), and there is no better fit than the noob whale. I’m thinking something to the effect of when you google “whale cartoon”, but maybe just like a silhouette . One of the things that makes you guys so great is humility, so it fits personality-wise. A noob whale is also an animal I think, so it fits the Animal Spirits title. In any case, you guys need some swag. I want to pay you money so I can walk around advertising your show on a t-shirt.

Done and done. There are t-shirts, hoodies, tank tops, onesies, stickers, mugs, etc.

All of the proceeds are going to Fisher House, which is a 501(c)(3) charitable organization whose mission is to provide lodging support for wounded veterans and their families who are visiting them during medical care.

My friend and colleague Patrick Haley was a Naval Flight Officer during OPERATION SOUTHERN WATCH in 2002 and OPERATION ENDURING FREEDOM 2002. He shared a story of a close friend diagnosed with brain cancer. While his friend was receiving treatment at Bethesda Naval Hospital, the family was provided free housing at the Fischer House to be with him. We couldn’t be happier to support such a terrific organization.

The t-shirt is currently $14 and will be for the next two days. We are going to write a check to Fisher House for at least $1,000. Ben and I covered the cost of the logo (99designs) and will make up the difference if there is a short fall (currently at $335).

Please visit noobwhale.com for more information.

And of course, a huge thank you to Rouzier for the inspiration.