These Are the Goods


Even if you are somewhat decent at calling bottoms, you would still lose in the long run

By Nick Maggiulli

We may now understand the magic, but only the magician could have created the trick.

By John Rekenthaler 

The law most likely to govern here is the Law of Unintended Consequences

By Jason Zweig

The illiquidity premium was assumed to be a foregone conclusion by any institutional investors. It’s time to reassess this idea.

By Ben Carlson

If you have to forecast interest rates, do it in the shower where nobody can hear you.

By Jim Grant

What’s fascinating about investor amnesia is that it not only causes long-term investors to forget their gains, but that it also has them forget about the pain they endured to receive them

By Douglas Boneparth

The more you pay attention the more behavioral risk you create for yourself

By Cullen Roche

The same mindset that allows visionaries to see things normal people can’t blinds them to realities normal people understand

By Morgan Housel

Weaker intuition and harder story-telling

By Cliff Asness

Don’t catch yourself trick-or-treating to the people you love

By Deion Sanders


You hate yourself for hating yourself

With Brian Koppelman and Steven Pressfield

They struggle with credibility

With J.J. Reddick and David Solomon

I don’t like guys that talk shit and don’t play in games

With Bill Simmons and Ryen Russillo 


What the advertiser needs to know is not what is right about the product but what is wrong about the buyer

By Neil Postman